My little Seed is a gorgeous baby boutique to be launched in 2022. When Abby came up with her business name she wanted a name that meant 'Growing family' and that is where My little Seed came from: "Seed: noun. Description: The word seed is associated with the beginning of new life within a family". I came up with a beautiful and soft neutral colour pallet, which is perfect for a baby boutique. I altered the font to include little fine lines that come to represent the “vines” or the stems of the seed as it sprouts. I love this concept and wanted to include a seedling illustration into her branding too. I hand drew Abby a mother and baby illustration for her logo and added a few gorgeous features, like the overall shape of the illustration being a heart and also the headband the baby is wearing, cleverly turns into a seedling that has sprouted! I just love this idea and then have further taken this concept throughout her branding, using the seeding in her monogram “MLS” and throughout her brand pattern. It's a gorgeous touch and a great way to represent a part of her logo without having to display the entire primary logo.
Monogram and Submark with Icon
What Abby had to say -
Sandra absolutely nailed my branding!! From the information that I provided her she was able to come up with something that was ‘very me’ as if she’d known me all my life. My branding has exceeded my expectations and well worth every single dollar spent. Thank you xxx