Jane at the Candle Coach offers coaching on how candle makers can grow their home fragrance business. She offers one on one classes in her studio, online courses and Group Workshops. Jane loves Navy and orange and wanted these colours present in her colour palette. I came up with a colour pallet where the two specific Navy and orange colours i have chosen, really compliment each other well. I have also introduced a soft grey to her colour pallet which works so well as a background for the more bolder colours and also calms and pulls it all together.
Grey is very professional, and seeing as this is her point of difference in her business, I wanted Janes logo to be placed over the top of this strong and professional colour! When I looked through her Inspiration photos the one thing that stood out to me was her love for a creative font, font that works well on its own, is a little different, but at the same time elegant and professional. I absolutely love the font I have chosen for Jane, its all of the above and more. Ive then gone a step further to customise her very own font and bring the “d” in Candle, up a little to become a wick. I love this idea and have hand drawn a hand lighting the wick with an elegant match. I feel that the hand lighting the wick gives it that “professional” finish. The hand lighting the wick has a few meanings behind it also too, The hand is not holding the “average” lighter to light the wick, the hand is holding a matchstick, an elegant one at that, which is what a candle lover might appreciate and is sure to notice! The hand lighting the wick also symbolises the end of Janes course, where she will teach her clients all they need to know so that all is left to do is for her client to light their new candle!
I also hand drew a jug being poured to make the candle, as I thought it would be a nice branding idea to include a process illustration into her branding. (Jane not only focus on the end product, but she really does “pour” her heart into her teachings).
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What Jane had to say -
Sandra was recommended to me by another female business owner, I had admired her branding. I loved Sandra's attention to detail, the way she really gets to understand your brand and then works magic to bring it to life. The detailed presentation is so helpful in understanding where to use the submarks, fonts, colours etc. I have never had any other branding company be as professional. I highly recommend Sandra and will continue to tell my clients about her.